16ft x 2.6ft

Format - AI, EPS or PDF

16ft x 2.6ft

Format - AI, EPS or PDF

15ft x 2.6ft

Format - AI, EPS or PDF

2740mm wide X 765mm high per board (x5 each side)

Format - AI, EPS or PDF

1920 x 1080 pixels, static graphic/image, format jpg or png

Animated:

• 896 x 64 pixels
• Square Pixels
• 25fps
• No Field Rendering
• Animation Codec
• Quicktime Format

Static:

• 896 x 64 pixels
• 72dpi minimum
• Jpeg format

Colours
The screen displays white by using all LED’s at maximum strength, displaying black uses all LED’s at minimum capacity.
With this in mind, dark backgrounds and light text / content works very well. The inverse does not as a panels start to ‘glow’ and appear too bright.
Colour backgrounds and foregrounds should use strong contrasting colours. Bright backgrounds should not be used with bright foregrounds.

Fonts
Large, plain, bold fonts should be used. Light, italic and intricate font styles should be avoided.
Font size should fill the height of the Banner.

Content Design
Designing for LED displays is a very different concept to designing for print or TV. Ideas that work well on other medium may not work on an LED system. However, Banners can also offer different advertising solutions to benefit your advertising scenario. When designing content it is worth bearing in mind the following:-

Thin lines or small fonts will become illegible. Much larger bolder content is required to grab the attention of viewers.
Should logos be required, a method of enlarging them and only showing part of them on the Banner at one time is required as the detail will be lost at just 64 pixels high.

1920 x 1080 pixels, maximum of 30 seconds long, mp4 format

1080 x 1920 (width x height), jpeg format, max 500KB

You are welcome to change this advert throughout the season, so please just let us know if this is the case. We will require 2 weeks’ notice for this to take effect.

1080 x 1080, jpeg format, max 500KB

You are welcome to change this advert throughout the season, so please just let us know if this is the case. We will require 2 weeks’ notice for this to take effect.

1920 x 1080 pixels in mp4 format, 30 seconds maximum.

Imagery for eShots should be 1920 x 1080 pixels.

Please get in touch when you are ready to use an eShot so we can discuss eShot layout and audiences with you.

300 x 250 pixels, either gif, jpeg or png format

We will provide a lockup graphic that will be used with your launch story. This will include both our logo and your logo.

Please can you provide us with a quote that you wish to add into the launch story. We will then send you the story for your approval.