Swansea City has a long-standing partnership with digital experts, Other Media, delivering digital fan engagement services to the club.

This successful partnership saw the Swans become one of the first football clubs in the UK to launch an official app, one that continues to break new ground having been the first to offer in-app ticketing in UK football, and more recently incorporating iOS homescreen widgets for ultimate convenience.

The Swans website also continues to deliver a premium fan experience with innovative features such as the digital matchday programme which brings supporters all the matchday excitement in a user-friendly format.

George Crabb, Managing Director of Other Media said: “It is truly a pleasure working with such a forward-thinking club as Swansea City. Delivering the very best experience for the Jack Army, the lifeblood of the club, is a privilege and we’re proud to partner with the Swans.”

Fraser Dickson, Head of Digital at Swansea City added: "Thanks to a strong partnership with Other Media, we have been able to really push the boundaries with our digital fan experience over the last few years. Their team of experts rise to any challenge and it is a pleasure to work alongside them to deliver innovative, forward-thinking online experiences to our supporters."   

About Other Media

Other Media’s mission is to transform how sport connects with fans through digital technology.

For over 25 years Other Media has helped sports clubs and organisations to grow their audience, deepen fan engagement, and deliver significant commercial returns. It does this by working closely with partners on its digital fan engagement strategy and developing premium, highly engaging, integrated digital products that are easy to manage and deliver a superior fan experience.

Every website and app is custom-designed and powered by its fan experience platform: Clubcast. Clubcast incorporates an efficient CMS; customer data platform (CDP) featuring data cloud and dynamic marketing automation; single sign on, gamification, native retail and many more integrations such as video and ticketing. Together this delivers everything from news to merchandise, and live streaming to quizzes and predictors.