Visit Central Florida continue partnership with Swansea City
Swansea City is delighted to announce that Visit Central Florida will continue as the club’s destination partner for the 2024-25 season.
The extended partnership will also see the travel and tourism company continue to appear on the sleeve of the Swans’ home, away and third kits this season, while there will be an opportunity for one lucky Swans fan to win a money can’t buy experience during the 2024-25 season.
Visit Central Florida is based in the Sunshine State’s Polk County and Lakeland – the largest city in the region – is nicknamed Swans City due to the presence of the bird in the area. The town of Lake Wales is also nearby.
Visitors to Polk County can enjoy countless attractions, including LEGOLAND® Florida Resort, Peppa Pig Theme Park and Bok Tower Gardens, along with water sports and fishing on one of the county’s over 550 lakes.
Lee Merrells, head of partnerships at Swansea City, said: “We are delighted to have agreed another season-long partnership with Visit Central Florida.
“This is a partnership which demonstrates that this is a football club which attracts global interest and attention, particularly in the US where we have large fanbase and committed fan groups.
“We also feel that Visit Central Florida and ourselves share the same community and family values. Hopefully our fans will recognise that Visit Central Florida has a lot to offer as a holiday destination.”
Mark Jackson, the director of Visit Central Florida, added: “Polk County has a historic connection with the United Kingdom, which today remains one of our best overseas markets.
"Central Florida, thanks to our partners at the Florida Youth Soccer Association and Swan City FC, is a hotbed of Florida football. We’re thrilled to continue supporting Swansea City as their official destination partner.”
ABOUT VISIT CENTRAL FLORIDA
Visit Central Florida is Polk County, Florida’s official Destination Marketing Organization. Located in the heart of Central Florida, Visit Central Florida promotes those unique features of Polk County that make it an ideal holiday destination.
Conveniently located between Orlando and Tampa, Polk County is home to LEGOLAND Florida Resort, the Peppa Pig Theme Park Florida, baseball’s Detroit Tigers Spring Training, and more than 500 lakes.
Featuring abundant wide-open spaces that meet up with sparkling lakes, fragrant orange groves, exciting attractions and unique downtowns, it is also an easy drive to both Orlando or the Gulf and Atlantic beaches. The unmatched beauty, with abundant culture and history, make Polk County the perfect location to relax and recharge and is a great home base for a Central Florida holiday – home to where the real Florida magic happens.