Swansea City support the Royal British Legion’s new Football Poppy Shirt Campaign

This November, Swansea City is proud to stand together with football clubs throughout the United Kingdom in support of the Royal British Legion’s Poppy Appeal.

As a symbol of respect, Swansea City players will wear shirts featuring an emblem of the poppy in the upcoming match against Watford. After the match, these unique shirts will be signed by the players who wore them and made available to own via auction, exclusively on the MatchWornShirt website and app. All of the net proceeds of these auctions will be allocated to the Royal British Legion.

This is the sixth consecutive year that MatchWornShirt has teamed up with the Royal British Legion, having previously raised close to £3m for the Poppy Appeal. The Royal British Legion’s Poppy Appeal takes place from Thursday 24 October until Remembrance Sunday on 10 November; every year the RBL leads the nation in Remembrance across the UK to honour the contribution of our Armed Forces community, past and present.

Since it was first worn as an act of Remembrance just over 100 years ago, the red poppy has become an enduring symbol of support for our Armed Forces. This year, the Royal British Legion’s Poppy Appeal highlights the mental scars linked to military service.

Ben France from the Royal British Legion said: “Battlefield trauma and mental health issues can manifest at any time in life and in different ways, including addiction, debt, homelessness and relationship breakdowns. Your poppy enables the RBL to support those who struggle with the upheaval and disruption of service life, and life after service.”

James Flude, Head of Business at MatchWornShirt said: “The Royal British Legion’s Poppy Appeal serves as a powerful reminder of the sacrifices made by our Armed Forces community, and we’re incredibly proud to support this cause for the sixth consecutive year. At MatchWornShirt, we’re passionate about giving fans the chance to own a piece of football history. Each signed, match-worn shirt from this campaign not only captures a unique moment in sport but also helps ensure that vital support continues for veterans and service personnel.”

Every donation to the RBL’s Poppy Appeal helps to provide vital support to the Armed Forces community and ensures their unique contribution is never forgotten. 

To help the Royal British Legion continue its vital work, head to MatchWornShirt’s website and get involved in one of the many auctions for this year’s Poppy Appeal below.