Swansea City receive Silver Award in Fan Engagement Index

The Fan Engagement Index for the 2023-2024 season was released on August 13, with Swansea City finishing eighth in the overall table of 92 clubs, and receiving a Silver Award in the new Fan Engagement Awards. 

The club had received a similar score in the previous season (2022-23). The Silver Award means the club received 180-210 points in the overall scores.

Founder of Think Fan Engagement, Kevin Rye, said: “The staff team, officials, Swans Trust and all those involved in fan engagement at Swansea City should be rightly proud of this award. Swansea achieved this because they listen to and work with fans at multiple levels.” 

Now in its sixth year, the index provides the only objective measurement of fan engagement in English men’s football, benchmarked against other clubs, recognising and rewarding clubs that practise good fan engagement, and helping them identify where they could improve.

“The aim with the new awards is to reward clubs and their staff for their work in a more practical and visible way,” added Rye. 

“We are also offering an opportunity for those clubs who win one of the four categories of awards to acquire decals that they can display online and at their stadium.

“Fan engagement is about the relationship between a club and its fans, its most important stakeholder, and fan engagement is all about how clubs listen and communicate with them. Most importantly, it’s about how they are involved in the day-to-day life of the club and the decisions that get made.

“The first thing to think about is the relationship and how it works, not what you’re selling fans or trying to monetise. Only when you’ve learned to do the basics – to listen and engage meaningfully – will you be able to do the rest well.”