Swansea City join record number of EFL clubs who achieve family excellence status

Swansea City has once again achieved family excellence status by securing the silver award from the EFL.

The EFL’s Family Excellence Scheme assesses the family experience clubs provide, and rewards them with gold, silver or bronze status (introduced for the first time in 2023-24) for the quality of their match experience across a range of touchpoints including ticket purchase, matchday entertainment, accessibility, facilities and communications. 

The scheme – which sees each club assessed twice throughout the season - has awarded 68 clubs bronze award or higher this season; a record high for the leagues.  

Of the 68 achieving Family Excellence status, 13 were recognised as ‘Gold Award’ winners for the exceptional family experience they provide for supporters on matchdays, while it was Plymouth Argyle who were awarded the Family Excellence Club of the Season award.

The Swans feedback particularly praised the Junior Jacks disco which takes place in our family stand ahead of every matchday.

For the third season in a row, over one million junior supporters came through the turnstiles to enjoy a live matchday experience at an EFL game.

The Swans contributed to the introduction of young fans attending games with the newly-launched grassroots ticketing offer, which saw more than 3,000 junior supporters come through the turnstiles throughout the 2023-24 season.

Head of fan engagement, Catherine Thomas, said: “We are pleased to have achieved the EFL silver status for the 2023-24 season. This demonstrates our continued commitment to creating a welcoming environment for families and young fans and our acknowledgement that young supporters will be the future of the club. We take pride in being a family and community club and we are grateful to everyone who has helped contribute to the silver award, particularly our staff in the family stand fan zone.”

EFL chief executive, Trevor Birch, said: “Attendances across the EFL are at a modern day high and it’s really encouraging to see more than one million junior supporters attend an EFL match for the third season in a row, highlighting the great work being done by EFL clubs to encourage young people through the turnstiles.”