Swansea City continues partnership with The Turmeric Co.

Swansea City is pleased to announce the continuation of its relationship with The Turmeric Co. -  the club’s official recovery partner - for the 2024-25 season.

The drinks and supplements brand, which was founded by former Wales international Hal Robson-Kanu, first linked up with the club in March 2021 and will continue to supply products for the club’s first team and academy teams.

The Turmeric Co. products are quickly becoming the gold standard for individuals looking to support their health and wellbeing through nutrition, with their bespoke formula containing key powerful natural ingredients, each selected for nutritional value and benefit.

Offering a range of proprietary blends in a ‘shot’ format, The Turmeric Co.’s shots provide a convenient solution for people using turmeric as a regular part of their nutrition; no powders, and no low-quality filler ingredients, such as apple juice or water, are included in their products.

Only premium, raw and absorbable turmeric root is used in every shot, combined with other superfood ingredients. This makes the range an effective yet delicious option for people from all walks of life to support their daily health through natural nutrition.

Thomas ‘Hal’ Robson-Kanu, founder of The Turmeric Co., said: "Renewing our partnership with Swansea City is a testament to our shared dedication to making optimal nutrition accessible for elite athletes.

"With each renewed chapter, we're not only supporting athletic success, but also fostering a community that embraces the transformative power of functional nutrition, especially to ailments such as joint pain and muscle soreness.

"Our clinically-backed raw turmeric shots play a vital role in helping athletes tackle the increased demands of the game, which is essential to keep up with the recent changes around stoppage time.

"Here's to another season of enriching the recovery, performance, immunity and energy levels of the Swans.”

Lee Merrells, head of partnerships at Swansea City added: “Since The Turmeric Co. have come on board, the range of products have aided our players’ recovery after training and matches.

“We are delighted to be continuing this partnership into its fifth year and we look forward to continue working with everyone at the company during the 2024-25 season.”

The benefits of Turmeric to player recovery were recently highlighted by a clinical trial. You can find more details of that here.

About The Turmeric Co.

Founded by international footballer, Thomas ‘Hal’ Robson-Kanu, The Turmeric Co. is a leading functional nutrition brand that harness the potential of nature to enhance health. The Turmeric Co. currently offers five great-tasting vegan blends, including Raw Turmeric Original, Raw Turmeric & Ginger, Raw Turmeric and Beetroot, Raw Turmeric Vitamin C & D3, and Raw Turmeric & Ashwagandha.

With over 20 years of development and validation through clinical trials, The Turmeric Co. offers award-winning drinks that effortlessly integrate into the daily routines of diverse individuals. Crafted to aid health-conscious individuals on their wellness journey, The Turmeric Co.’s blends are recognised for nutritionally supporting recovery, performance, immunity, and energy. Featuring a potent mix of functional and natural ingredients, their core range includes the most bioavailable form of raw turmeric root on the market, with 35 grams per serving.

The convenient drinks contain zero added sugar or preservatives, come freshly chilled and can be consumed alone, or incorporated into food and drink such as breakfast smoothie bowls or in tea with warm water and honey. 

Unlike other turmeric-based products on the market, The Turmeric Co. uses fresh whole watermelon as a base, chosen for its influential polyphenol and low sugar profile, rather than the apple and orange juice that low functional juices with high sugar contain. The formula also contains BioMax Uptake Blend®, which can aid the absorption of curcumin (the active ingredient in turmeric) by up to 2000%. 

The Turmeric Co. offers a unique approach to turmeric supplements by utilising fresh, whole watermelon as their base ingredient. This choice deviates from the typical apple and orange juice bases found in many low-functional, high-sugar beverages. Every product in The Turmeric Co.’s range also contains their BioMax Uptake Blend®, which can enhances curcumin absorption.

At the heart of The Turmeric Co.'s ethos is sustainability, demonstrated by their use of ethically sourced ingredients that benefit local agro-entrepreneurs. All products are produced at their state-of-the-art BRCGS AA+ grade headquarters and come in fully recyclable, eco-friendly packaging, which can be returned with a pre-paid label to The Turmeric Co. for responsible recycling.