Swansea City and Joma unveil home, away and goalkeeper kits for 2024-25 season
Swansea City and Joma are delighted to reveal the club’s new home and away kits for the upcoming 2024-25 Championship season.
The sleek, clean-cut designs are now on sale online, in-store and via our click and collect service.
The kits again see the use of the traditional club badge – following its return last summer – which the Swans first wore in 1998.
Our partners Reviva Coffee and Westacres adorn the front of the kits, while Swansea Building Society take pride of place on the back.
The presence of these partners means our young supporters can once again wear the same shirt as their heroes when cheering on the Swans.
The home kit features the club’s traditional white colours, with copper, orange and black trim featuring on the collar, sleeves, shorts and socks.
The use of orange trim harks back to the Swans’ kits of the 1960s – including the design worn when the club famously reached the FA Cup semi-finals in 1964 - while the design also incorporates a wave ripple pattern that is worked into the shirt.
The away kit is a camouflage design made up of black, neutral grey and dark shadow, with the same colours being included on the shorts and the socks.
There are also three goalkeeper kit designs for supporters to choose from.
One features a lemon chrome shirt, shorts and socks, with the Swans badge and Joma logo in black.
Another is made up of a pink shirt, shorts and socks; again with the Swansea City crest and Joma logo in black.
Both designs feature a vibrant pattern sublimated into the jersey.
Additionally there is a kit comprising a green shirt, shorts and socks, with a darker green pattern.
The jerseys are modelled by representatives from our men’s team, women’s team, academy sides and Swansea City AFC Foundation programmes.
Joma’s design across all kits is made from 100 per cent recycled polyester, with the aim to stop ocean pollution and eliminate plastic waste through the development of recycled products, aligning with the club’s own drive to be increasingly sustainable.
The fabric provides excellent breathability thanks to the state-of-the-art micromesh finish, while Joma’s flatlock seam system provides elasticity and freedom of movement.
Swansea City’s Joma training and travel wear range for the 2024-25 season has also been launched today (Thursday, June 27).
As with the home, away and goalkeeper kits, it is available to buy in-store, online or via our click and collect service.
A gallery of our new replica, training and travel ranges can be viewed here.
PRICING
There is a small increase in the price of replica shirts ahead of the 2024-25 season.
Adult shirts are priced at £56, while children’s shirts are priced at £45.
Adult shorts retail at £26, with large and extra-large socks at £13.
Children’s shorts cost £21 with small and medium socks retailing at £12.
Mini kits are priced at £45.
HOW TO BUY
The Jack Army can purchase the 2024-25 home and away replica kits in-store and online now through the Swans store.
CLUB SHOP OPENING HOURS
The club shop at the Swansea.com Stadium has reopened with immediate effect and will be open until 5.30pm this evening (Thursday, June 27).
The shop will be open from 9.30am to 5.30pm on Friday (June 28) and Saturday (June 29).
The shop will then be open on Thursdays, Fridays and Saturdays from 9.30pm to 5.30pm next week and moving forward.
Matchday opening hours will be communicated in due course.
QUIET HOUR
Swansea City and Swansea City Disabled Supporters’ Association are hosting a quiet hour in the club shop on Thursday, July 4 between 8.30am and 9.30am.
This hour is designed to help supporters who identify as neurodivergent, or who would benefit from a calmer shopping environment.
The quiet hour will see TVs and music turned off, and the shop’s lighting will be dimmed.
CLICK AND COLLECT
Our click and collect service is now available from our warehouse at Unit 26, Cwmdu Industrial Estate, Gendros, Swansea, SA5 8JF.
Fans will be able to collect their shopping up until 2.30pm today (Thursday, June 27), and the service will continue to be in operation from 7.30pm until 2.30pm on weekdays.
We ask fans to wait until they receive a confirmation email to say their order is ready for collection before attending the warehouse. We are expecting a high volume of orders and hope to minimise queues where possible. We thank supporters for their understanding and patience with this process.
EXCHANGES & RETURNS
Supporters now have 28 days to return their items if they are unhappy with them to get a refund or to exchange the goods with a valid receipt as proof of purchase. Terms and conditions apply.
SHIRT PRINTING & SIZING
Supporters are advised they will only be able to personalise home kit with their own names at the time of launch.
We will confirm when personalised printing is available for the away kit.
Fans will not be able to have the names and numbers of current men’s and women’s players printed on their jerseys until the start of the season, this is in order to protect supporters should any of the current squad elect to change numbers for the 2024-25 campaign.
Squad numbers will be formally submitted to the EFL (men’s) and FAW (women’s) just before their respective seasons commence.
However, as previously mentioned, printing is now available for supporters wanting to personalise home kit with their own names.
Printing will be available online and in-store - queues are likely at the club shop and fans may be asked to wait during busier periods.
Sizes for this season can run a size small; therefore, please order a larger size if in doubt.
SWANS CASH
Swans cash has refreshed for the 2024-25 season, with season ticket holders and corporate members able to collect cash back on merchandise purchased.