Swansea City AFC Ownership Update

Swansea City is delighted to announce a new era for the club, having received EFL clearance today for a change to the club's majority ownership.

Club Chairman Andy Coleman, Brett Cravatt, Nigel Morris and Jason Cohen have purchased the remaining shares of Steve Kaplan, Jason Levien, Jake Silverstein and all their partners, with Coleman continuing to lead day-to-day operations at the club.

As part of this ownership transaction, Andy, Brett, Nigel, Jason and other valuable partners are injecting more than £20 million into the club. This new funding provides the club an important foundation of stability, will cover the operating costs of the club for the foreseeable future, and enable strategic investments in the first team.

The new ownership group is committed to continuing to build around the Swansea Way football philosophy and ensuring alignment from the first team through the Academy. There will be a strong emphasis placed on making data driven decisions that support the club both on the pitch and in its player recruitment efforts. The club is creating a durable infrastructure to support a high-performing first team and Academy environment. And it is committed to developing a self-sustaining model for women’s and girls’ football that allows the game to grow and thrive while providing new opportunities for girls across Wales to play the game they love.

With the ownership change, Swansea City is excited to announce the addition of four investors to the club’s Board with Jason Cohen, Tyler Morse, George Popstefanov, and Chris Sznewajs. These new Board members are set to play a pivotal role in shaping the club's future.

A major focus of the newly formed partnership group will be to leverage the collective expertise of widely accomplished entrepreneurs to grow the club’s commercial revenues to invest in the team and the club. The new owners and investors are committed to building stable foundations and turning Swansea City into a market leading club and organisation.

Swansea City is more than football and finance, it is a community institution and leader, and the collective investment group recognise the important position this club has in this city. Community will always be at the heart of what we do.

Andy Coleman, Chairman of Swansea City AFC: "I’m very excited for Swansea City and our fans to announce this new majority ownership and new investment. This change gives us an opportunity to reset and begin a new era for this great club.  

We are building a high-performing organisation that can power sustainable and durable success. But there are no shortcuts on this journey. Football doesn’t owe us anything. We’ve got to earn our chance, and we’ve got to take it. 

There is no question that Swansea City’s best periods have come when there has been a strong connection between the club and our great fans. I’m hopeful that this reset gives us a chance to rekindle that connection, but I know we have work to do. It’s my mission to make Swansea City fans proud of their football club again.”

Brett Cravatt, Board Member: "I am thrilled to be part of this exciting new chapter for Swansea City.

Each of us in the ownership group have built and run successful businesses from the ground up. We have seen first-hand the immense value in creating the right culture led by dedicated teams making data driven choices. We are committed to working with the excellent staff at the club to turn Swansea City into an innovative leader and sustainable club both on and off the pitch.

Nigel Morris, Board Member: “I’m proud to be part of the ownership group of the Swansea City Football Club. While I’m based in the United States, my roots are in Wales and my Welsh heritage is an important part of my life. I feel privileged to work with the club that is at the heart of Welsh football.

I look forward to doing my part to help build a sustainable business at Swansea City and to ensure the team’s success for generations to come.”

Jason Cohen, Board Member: “I am extremely grateful to have the opportunity to be a part of this terrific club. I have been fortunate to build and lead businesses that have put a high performing, entrepreneurial culture at the core of their operating models. I am looking forward to working with Andy and the team to take Swansea City to new heights.”  

Paul Meller, Swans Trust Supporter Director: "On behalf of the Supporters' Trust I'm delighted to see this new ownership structure all formally ratified and announced after many weeks of hard work behind the scenes to ensure everything went through as anticipated. We welcome Jason Cohen, Tyler Morse, George Popstefanov and Chris Sznewajs to the Board and feel sure they will help usher in a positive new era for the club alongside co-owner and club chairman Andy Coleman.

The Trust will be releasing a statement of our own later today. In the meantime we are all looking forward to Sunday's game against high flying Leeds United as I'm sure are all our supporters"