Swansea City 2024-25 Fan Engagement Plan

Swansea City is pleased to bring supporters its inaugural Fan Engagement Plan. 

This is the first document of its kind for Swansea City and it sets out the hopes for the season ahead. However, it should be viewed as a crucial first step and a platform to build upon as the club recognises that there is plenty to improve on in this area.

Consultation with supporters is at the heart of the document, as we target making good strides across the next 12 months ahead of the publication our 2025-26 Fan Engagement Plan.

A FOREWORD FROM KATIE DOYLE, HEAD OF MARKETING

Dear Swansea City supporters,

I am pleased to be able to present to you Swansea City’s Fan Engagement Plan for the 2024-25 season.

This is the first document of its kind for our football club, and it is an initial but important step towards us increasing and improving our communication and engagement with our fans and our local community.

Supporters are the lifeblood of our club and the game we all love, and there is no more important bond and connection than that between our club, our teams and you.

So many of our staff are lifelong Jacks and take so much pride in representing our city and community. We have members of the club’s Supporters’ trust on the board of directors and it is no exaggeration to say that fans of our club have played a huge part in the club’s illustrious history and heritage, and will continue to do so.

Within this document, we will reaffirm our commitment to EFL Regulation 128 – including the amendments made ahead of the passing of the Football White Paper – and we hope to layout our objectives and aims.

Swansea City has long been a club renowned for its family and community values, and through fan events and activities in our region we will look to underline and strengthen those principles.

Within the last year alone we have seen the success of our ‘Tackling Cancer Together’ campaign with Maggie’s Swansea, and the impact of our Christmas Week of Giving. We want to continue to build on projects such as these through innovative and creative means.

But we are also acutely aware that fan engagement goes far beyond feelgood community initiatives and, indeed, the words in this plan. We have a responsibility to live up to our values and represent and engage with our supporters every single day.

While we recognise we have a lot of work to do, we are determined to increase dialogue with supporters through a range of formats, including surveys, open fan meetings and structured targeted discussions with the club’s key decision-makers. This is a long-term process and it will require time and patience for us to make the strides we intend to in this area.

As evidence of our commitment to putting fan engagement at the forefront of our thinking, we have recently restructured this department and created a new role which will be solely focused on fan engagement.

Our aim for the 2024-25 season is to set up increased consultation and feedback methods so that, by this time next year, I am able to present you with a more comprehensive plan which is built on supporter feedback.

Have your say in our survey by clicking here.