Supporter update | Swansea.com Stadium and matchday changes
Ahead of our first home fixtures of the 2024-25 season, Swansea City would like to highlight a number of changes supporters will notice as they return to the Swansea.com Stadium.
We have made significant investments across the stadium as part of our ongoing effort to improve the matchday experience for fans and add to the atmosphere at our home ground.
Others relate to changes that may impact the matchday routine of sections of supporters.
Many of these changes are in direct response to supporter feedback and engagement. We hope you enjoy an improving matchday experience this season and in future seasons.
Safe Standing
Following our announcement in December of last year, we can now confirm that licensed safe standing areas have been installed at the Swansea.com Stadium and will be in use for our Carabao Cup fixture at home to Gillingham on Tuesday August 13, kick-off 7.45pm.
In a move designed to improve supporter safety and the matchday experience - following consultation with the Sports Grounds Safety Authority (SGSA) and relevant stakeholders – we have installed independent barriers in the north-east corner of the stadium, as well as a section in the north stand for away supporters.
Supporters will be permitted to stand throughout the match at a Swansea City home fixture for the first time since the club’s move from the Vetch Field in 2005.
For the avoidance of doubt, the safe standing barriers are in row N upwards in the following blocks for home supporters: NU7, NU8, NU9, EU1, EU2, EU3 and EU4, and are now marked on the ticketing system as such.
When attempting to checkout online, you will have to tick a box to confirm you acknowledge you are purchasing in the safe standing section. If you wish to stand during games please ensure that you purchase your tickets in this area; otherwise, you will be required to sit during matches. All other areas of the ground, without barriers, will remain covered by an all-seater policy.
Season ticket holders in the north-east corner who sit below row N are advised that - as your seats are not in the safe standing area - you will be required to sit during games and persistent standing is not permitted.
If you do wish to relocate, please contact the ticket office at ticketing@swanseacity.com for further guidance.
Please note that due to strong matchday sales for the Cardiff fixture, relocations for this game may not be possible.
As a result of the installation of the independent barriers, we now have a code of conduct that supporters in these areas must adhere to. Please click HERE to view the code of conduct.
New floodlights
Over the course of the off-season, the floodlight system at the Swansea.com Stadium has been replaced and overhauled as part of the ongoing work to maintain and upgrade the ground.
With the previous floodlight network having been in place for over a decade and out of date with contemporary stadium lighting features, the decision was taken to update the in-stadium lighting to move in line with the best available technology.
The new system brings the Swansea.com Stadium up to standard with the latest in-stadium and broadcasting requirements, to meet the expectations of a contemporary sporting and entertainment venue, while – additionally – ensuring the use of less electricity as we seek to be increasingly sustainable as a business and reduce our carbon footprint across all sites.
The new lighting has a different level of intensity than that was in place previously, and we advise supporters who may suffer with photosensitive conditions to be mindful of this and to avoid looking directly into the lights.
Painting of Stands
Supporters will also notice that the beams on the underside of the roofs of each stand at the Swansea.com Stadium have been repainted during the off-season.
With the stadium now entering its 20th season since its opening in 2005, the club wanted to give the interior of the stadium bowl a cleaner look and feel.
Respect our stewards
We are appreciative of the outstanding conduct and respectful manner of the vast majority of the club’s supporters when attending fixtures and interacting with our matchday staff.
As the new campaign gets under way – and being mindful of some of the changes being outlined in this communication – we would ask that supporters continue to aid and assist our stewards and stadium team in helping keep you and your fellow supporters safe before, during and after the 90 minutes of any game.
Everybody should feel safe at football, and we all have a role to play in keeping each other safe on matchdays.
Parking
The club’s parking arrangement with the Landore Park and Walk site remains in place at the start of the 2024-25 season.
However, supporters should be aware that the local authority has taken over the running of this site on a match-by-match basis, and there is no guarantee this site will continue to be available for supporters across the entirety of the upcoming campaign.
Anyone who had seasonal parking passes at Landore should contact the ticket office if they have not done so already. You can email ticketing@swanseacity.com or alternatively call 01792 616400 and select option 1 during ticket office opening hours.
Supporters can still pre-book parking run by our partners at Event Support Team Ltd for home fixtures by clicking on the following link, with the parking facilities located at the old Virgin Media site, a 15-minute walk from the stadium.
Matchday parking can also be booked via the Your Parking Space website and app, with spaces available at the Morrison’s supermarket on the retail park adjacent to the Swansea.com Stadium.
Parking is also available at the High Street multi-story car park in the city centre, which is a 30-minute walk from the stadium.
The club is exploring a number of alternative sites to provide supporters with additional parking options, and we will communicate further details on these arrangements in due course.
New food offerings
Alongside our catering operations partner Compass Group, we are pleased to be able to offer a range of new food options as part of an updated and improved menu and will update supporters with further information in the coming days.
Match-by-match ticket pricing
Swansea City recently confirmed significant reductions in match ticket prices for the 2024-25 season, with some general admission prices slashed by almost 20 per cent.
The cost of watching the Swans in action has been lowered across the board in all three of the club’s designated fixture categories.
The price of an adult general admission ticket for a category C fixture for the coming season – with that band including the home game against Sheffield United - has dropped from £29 to £23.50 (a reduction of 18.9 per cent).
Meanwhile, the same ticket for a category B fixture – with this band including games against Bristol City and Burnley – is now priced at £28, a 13.8 per cent saving compared to the 2023-24 season.
When compared to the total sum of adult match-by-match general admission tickets last season, the cumulative figure for the 2024-25 Championship campaign works out £88 cheaper, a 12.2 per cent reduction year on year.
Furthermore, Jack Army members will still retain a discount on general sale pricing and supporters wishing to find out more about Jack Army Memberships, or how to buy, can click here.
More information on match-by-match ticket pricing can be found HERE.
Season tickets remain on general sale, with the final deadline to purchase being August 20.
The Mel Nurse Bar
As recently communicated, Swansea City will honour one of the most important figures in the club’s history by re-furbishing and re-naming the Riverside Lounge, to the Mel Nurse Bar in the Swansea.com Stadium’s East Stand for the 2024-25 season.
The club, with support from the Former Players’ Association and the Supporters’ Trust, have been keen to have a permanent place at the club’s home that recognises Mel’s outstanding contribution to Swansea City.
The renaming of the Riverside Lounge is a nod to the old Mel Nurse Bar, which was situated by the North Bank at the club’s former Vetch Field home, with the sign for the renamed venue modelled on the original.
Initial refurbishment work is due to be completed in time for our first home league game against Preston North End, and the bar will not be open for our Carabao Cup fixture against Gillingham.
Sensory room updates
Swansea City Disabled Supporters' Association (DSA) are the new sponsors of the Swansea.com Stadium sensory room for the 2024-25 season, with the space having seen the fitting of additional lighting and objects to enhance the supporter experience.
The sensory room, which opened in 2019, allows supporters who may otherwise find a Swans matchday challenging to enjoy the games at their own pace.
After five years, some of the sensory room items were in need of minor upgrades, and so – after playing an instrumental role in the introduction of the space – the DSA offered to become the official sponsor of the room.
The DSA have also committed to continuing to provide sensory packs for sensory room visitors.
We also remind supporters that we have an Inclusion Room in the stadium’s West Stand which is available to any supporter that may require a quiet space.
The space is monitored by a designated disability liaison steward and provides a safe space with a disabled toilet, a projector to watch the live game, and dignity packs for those who need it.
While some supporters who require a time away from the crowds may prefer to use this room as a quiet space, it will also be possible to watch the match live on a screen projected onto the wall meaning supporters who require the space for any reason don’t have to miss a moment of the match action.
Any supporter who feels overwhelmed by the matchday environment for any reason can gain access to the room by making themselves known to a steward or disability liaison steward.
Fan engagement plan and department restructure
Swansea City recently launched its maiden formal fan engagement plan ahead of the 2024-25 season.
This is the first document of its kind for Swansea City and it sets out the hopes for the season ahead. However, it should be viewed as a crucial initial step and a platform to build upon as the club recognises that there is plenty to improve on in this area.
As evidence of our commitment to putting fan engagement at the forefront of our thinking, we have recently restructured this department and created a new role which will be solely focused on fan engagement.
You can view the fan engagement plan here.