Superbowl UK and Swansea City join to improve grassroots ticketing initiative
Swansea City is delighted to confirm Superbowl UK is the club’s new grassroots ticketing initiative partner, helping the club deliver discounted ticket packages for local junior football teams.
Originally introduced during the 2021-22 season, the popular scheme gives Junior Jacks the opportunity to watch their Swans heroes in action by allowing local clubs the chance to apply for discounted tickets for their teams and accompanying parents and guardians.
The scheme returned for our recent home fixture against Sheffield Wednesday and saw over 500 Junior Jacks take advantage of the offer.
As well as partnering the scheme, Superbowl UK – who sponsor the family area in the South Stand – has shown its support for the community initiative by offering additional benefits for young supporters.
Thanks to their backing, all teams who apply for tickets via the grassroots initiative package will be entered into a free prize draw, with the winner offered the chance to host their end-of-season football presentation at Superbowl UK free of charge.
“We’re delighted to have partnered for yet another exciting campaign with Swansea City," said George Smith, business development and brand executive at Superbowl UK.
“After seeing our recently launched ‘Sideline Squad’ first hand a few weeks back, it was a no-brainer to partner with Swansea City for their grassroots ticketing offer.
“This year our marketing strategy is very much community-focused, and this is the perfect opportunity to deliver that. From all of us at Superbowl UK we hope that all grassroots teams enjoy the offering and we have no doubt you’ll enjoy the game.”
In line with the club’s dynamic ticketing structure, the initiative is in place for all home Championship matches which are allocated as Category B and C.
To view the dynamic ticketing structure in full, click here.
Tickets are priced at £1 for children and £10 for accompanying adults, with tickets situated in the south-east and south-west corners.
Grassroots teams interested in this initiative can fill out the request form below. We advise one lead purchaser to complete the form and confirm the booking.
There will be a £2.50 booking fee per grassroots team and the tickets will then be made available for collection on matchday from the matchday ticket booth.
Please note there is a limit of 30 tickets per grassroots team, with a maximum of five teams allowed per game.
Each grassroots team is limited to two bookings this season, so the club can ensure we welcome as many new supporters as possible. Please note, there must be one adult for every four children in attendance as part of any booking.
When requesting tickets as part of this initiative, supporters will need to provide the name of the opposition for the fixture they would like to being their grassroots team to.