City centre shop to close

The Swans opened the city centre store in Union Street in October 2017 to meet the increased demand for official merchandise.

While sales were strong in its initial year of trading, a combination of factors including relegation, a reduction in city centre footfall, an increase in online sales and an overall club restructuring has prompted the decision to close the store.

The main club shop at the Liberty Stadium will remain open as normal, while supporters can also continue to use the online store HERE.