From the boardroom

Chief operating officer Chris Pearlman brings fans up to date on events and progress off the pitch at Swansea City in today's edition of Jack Magazine.

Good afternoon and welcome back to what is expected to be a packed Liberty Stadium.

As many of you have probably seen or heard, we have made some significant ticketing announcements over the past few weeks.

We have introduced a new ‘Pack of 10’ ticketing option, where supporters can buy what is essentially the equivalent of a half-season ticket for the final 10 matches of the campaign, starting with the visit of Sheffield United on January 19.

Fans who take up the offer will be able to sit in the same seat for each match and pay a price that would be less expensive than if they had bought the matches individually.

They will also be able to retain the same seat for next season and enjoy the special rates available to anyone renewing a regular season ticket. I’m pleased to say that uptake has been very good since it was announced just over a week ago.

As part of the Pack of 10 initiative we are also providing a £20 discount off of next year's season ticket renewal price for each new fan that a season ticket holder recommends and goes on to buy the Pack of 10. Click HERE for more details.

This is a way of rewarding and thanking our current season ticket holders, who could actually save up to £100 depending on how many referrals they get.

We have also taken the decision to change the age category and price of our child tickets from under-16 to under-18 for next season.

We want to make sure the next generation of Swans fans have an easier time affording season tickets, while we believe this change will also help retain some younger fans turning 16 or 17 whom we may have otherwise lost.

We have also decided to fall in line with most other clubs in the UK by raising our seniors age from 60 to 65. Importantly, as part of this adjustment we do not want to disadvantage our current season ticket holders who currently fall within the affected range, so we are going to be honouring the old pricing and age range for those season ticket holders who renew.

We are extremely proud to be the first football club in the UK who have offered supporters the ability to download their season ticket onto their mobile device within our popular Swans app. If you did not use that function today, I encourage you to try it on Wednesday night against West Bromwich Albion.

Lastly, and most importantly, is with regards to season ticket pricing for next year. For the first time in several seasons, we have taken the decision to decrease season ticket prices for our supporters within the early bird window.

We have also extended the early bird window through to the end of January, providing fans with the opportunity to take advantage of the discounted rate long after the festive period has ended. We have also committed to freezing ticket prices for those wishing to wait until February or March to renew their season ticket.

Finally, we are offering expanded options with regards to the financing of season tickets, along with the ability to purchase and finance discounted travel options for next year, as well as a voucher for the new 2019-20 replica kit.

Most of the above changes were made based upon supporter feedback we have received over the past number of months, so thank you to everyone who has provided their important views and input.

Enjoy the match,

Chris